The most consistent approach to scaling ad campaigns is to implement targeted campaigns through market segmentation. You need to guide ad platform algorithms toward the right customers, otherwise you'll quickly see diminishing returns with a broad-based approach.
There’s a popular belief in the Ecommerce community that high quality creatives are all that a successful ad campaign needs. But in practice, it is unwise for Ecommerce businesses blindly trust ad platforms.
Fortunately, brands can use data science to overcome these challenges.
BFCM 2024 has been prosperous for ecommerce brands. We observed that online retail has fully recovered from the softening demand in 2023 and early 2024, and is trending upwards with strong momentum.